A media campaign is a strategised promotion which involves the release of multi-platform content and events. Ranging from social media...

The Male Gaze is a term coined by the British feminist and film theorist Laura Mulvey in her work "Visual Pleasure in Narrative Cinema"...

Diegetic sound is sound which exists within the world/universe of the film. Often meaning it has a visible source in the frame but not...

Vladimir Propp suggested that every narrative has the same seven characters: The Villain, The Dispatcher, The Helper, The Princess/...

This is the theory that the audience is active in what they choose to consume and do so to fulfill specific needs. Blulmer and Katz in...

Subversion is going against the expected codes and conventions, the unpredictable and unexpected. On occasion this is used in horror...

Sub genres is the combination of genre and smaller groups of classification as it is often challenging to describe a media text in one...

Intertextuality is the shaping of texts by the meaning of other texts. Remakes refer directly to other texts whereas parody makes fun of...

The idea is that every time we see a media text we are seeing the creative producers version of reality rather than actual reality. The...

One person who wrote about Star theory is professor Christine Gledhill, She discusses four major points. One is stars as capital value,...

This is the idea that the the media "Injects" the audience with its ideology. However the theory assumes that the audience is passive...

This theory was created by Claude Levi-Strauss who is a french anthropologist. In simplified terms a binary opposition is a pair of...

Tzvean Todrovs Narrative theory states that most stories and patterns have the same path, The stages, Disruption, Realisation, Restored...

The concept of Polysemy was created by Roland Barthes a french theorist, Philosopher and critic. "Polysemy" was invented to distinguish...

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