Holo Fx
Media Campaigns
A media campaign is a strategised promotion which involves the release of multi-platform content and events. Ranging from social media...
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Holo Fx
Mar 25, 20201 min read
The Male Gaze
The Male Gaze is a term coined by the British feminist and film theorist Laura Mulvey in her work "Visual Pleasure in Narrative Cinema"...
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Holo Fx
Mar 25, 20201 min read
Sound (Diegetic/Non Diegetic)
Diegetic sound is sound which exists within the world/universe of the film. Often meaning it has a visible source in the frame but not...
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Holo Fx
Nov 15, 20191 min read
Vladimir Propp Character Theory
Vladimir Propp suggested that every narrative has the same seven characters: The Villain, The Dispatcher, The Helper, The Princess/...
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Holo Fx
Nov 15, 20191 min read
Uses and Gratification
This is the theory that the audience is active in what they choose to consume and do so to fulfill specific needs. Blulmer and Katz in...
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Holo Fx
Nov 14, 20191 min read
Subversion
Subversion is going against the expected codes and conventions, the unpredictable and unexpected. On occasion this is used in horror...
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Holo Fx
Nov 14, 20191 min read
Subgenres
Sub genres is the combination of genre and smaller groups of classification as it is often challenging to describe a media text in one...
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Holo Fx
Nov 13, 20191 min read
Intertextuality
Intertextuality is the shaping of texts by the meaning of other texts. Remakes refer directly to other texts whereas parody makes fun of...
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Holo Fx
Nov 13, 20191 min read
Mediation
The idea is that every time we see a media text we are seeing the creative producers version of reality rather than actual reality. The...
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Holo Fx
Nov 13, 20191 min read
Star Theory
One person who wrote about Star theory is professor Christine Gledhill, She discusses four major points. One is stars as capital value,...
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Holo Fx
Nov 13, 20191 min read
Hypodermic needle theory
This is the idea that the the media "Injects" the audience with its ideology. However the theory assumes that the audience is passive...
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Holo Fx
Nov 13, 20191 min read
Binary Opposites
This theory was created by Claude Levi-Strauss who is a french anthropologist. In simplified terms a binary opposition is a pair of...
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Holo Fx
Nov 7, 20191 min read
Simple Summary of Todrovs Narrative Theory
Tzvean Todrovs Narrative theory states that most stories and patterns have the same path, The stages, Disruption, Realisation, Restored...
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Holo Fx
Nov 7, 20191 min read
"Polysemy"
The concept of Polysemy was created by Roland Barthes a french theorist, Philosopher and critic. "Polysemy" was invented to distinguish...
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Holo Fx
Nov 7, 20191 min read
Welcome to my blog !
On here i will be sharing media revision notes and updates on media related work in my life !
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