Hypodermic needle theory

This is the idea that the the media "Injects" the audience with its ideology. However the theory assumes that the audience is passive rather than critical and active in cynically consuming the content. The main concept is that we do not choose what we believe in rather the mass media controls our dominant ideology. The theory is associated with a Marxist perspective and academics, They may believe that the media injects ideas and perspectives into the audience to continue class and prejudice.